Integrity
We act with honesty, transparency and strong ethical standards in everything we do.
About IFO Peace of Mind Advice
We help New Zealand families and businesses make confident decisions about personal insurance, business protection and KiwiSaver.
Our advice is practical, personalised and easy to understand. We take the time to learn what matters to you, then help you build a clearer path towards protecting your family, income, business and future.
Our Story
IFO Peace of Mind Advice was created to make insurance and financial advice feel clearer, more personal and easier to understand.
We understand that every family, individual and business has different priorities. That is why we take the time to listen, understand your circumstances and provide guidance shaped around what matters most to you.
Your circumstances, concerns and goals guide the conversation.
We help make insurance and KiwiSaver options easier to understand.
Our relationship continues through reviews, life changes and insurance claims.

Meet Our Director
Imran brings more than 18 years of financial services experience, including over 11 years specialising in Personal and Business Risk Insurance.
He has also led financial adviser teams across three major corporate organisations, giving him extensive experience in delivering professional and personalised financial advice.
Our Company Mission
To provide expert Personal & Business Risk Insurance advice with simplicity, integrity, compassion, and understanding for ALL Kiwis needing “peace of mind” to protect you and your family’s financial future.
How We Work
These values guide how we listen, communicate and support every client—from the first conversation through to ongoing reviews and insurance claims.
We act with honesty, transparency and strong ethical standards in everything we do.
We simplify complex insurance concepts so clients can make confident decisions.
We listen carefully and genuinely care about our clients' goals, concerns and wellbeing.
Every recommendation is tailored to each client's unique circumstances and priorities.
We help safeguard what matters most so clients can move forward with confidence.
We work alongside trusted specialists and partners to deliver comprehensive advice.
Swipe to explore our values →
Our People
Our experienced advisers and support team work together to provide personalised guidance, clear communication and ongoing client support.

Managing Director & Senior Financial Adviser
Personal and Business Risk Insurance, KiwiSaver and investments.
As the Director of IFO Peace of Mind Advice, Imran brings over 11 years of experience in insurance, including nine years specialising in Personal and Business Risk Insurance. He has led insurance teams across three major corporate organisations, giving him deep insight into delivering professional, personalised advice. He takes the time to understand your family’s goals and builds a strong protection plan to safeguard your life, income, business and health. Alongside insurance, Imran also provides tailored KiwiSaver and investment advice to help you make confident long-term financial decisions.

Financial Adviser
Personal Risk Insurance, KiwiSaver and investment advice.
With 20 years in education and over four years in insurance, Kaden brings both expertise and genuine care to his role as a Financial Adviser. His background helps him connect with families and explain financial concepts in simple, practical ways. Kaden focuses on understanding your aspirations and creating a personalised insurance plan that protects what matters most. He also offers KiwiSaver and investment advice to support your long-term financial wellbeing.

Senior Financial Adviser
Personal and Business Risk Insurance, KiwiSaver and investments.
Joyce has over 16 years of financial services experience, including 11 years in insurance with leading providers. She is known for her client-first approach, long-term relationships and tailored solutions. Fluent in English, Mandarin and Cantonese, Joyce supports our diverse community with clarity and care. She provides expert guidance in insurance, investments and KiwiSaver, helping clients make informed decisions with confidence.

Senior Insurance Adviser
Personal insurance advice and ongoing client support.
With 25 years in personal insurance and five years in banking, Elmarie provides independent, trusted advice grounded in clarity, empathy and genuine care. Elmarie supports clients through every stage of their journey—from the first conversation through to claim time—with personalised guidance that protects what matters most and delivers true peace of mind.

Financial Adviser
Personal Insurance, KiwiSaver and investment advice.
Jack is a dedicated Financial Adviser who enjoys helping families make confident financial decisions. He takes pride in guiding clients towards suitable insurance protection so they feel secure when life takes an unexpected turn. Friendly, honest and approachable, Jack also provides KiwiSaver and investment advice to help clients understand their options and build a stronger financial future.

Insurance Adviser
Personal insurance advice for individuals and families.
Naotia is an Insurance Adviser with a genuine passion for supporting families and helping them protect their future. She takes time to truly understand each client’s situation and goals, putting herself in their shoes to recommend cover that fits their needs. Friendly and community-minded, she loves helping families feel confident about their protection.

Insurance Adviser
Personal insurance advice for you, your whānau and the future you’re building.
He aims to make insurance conversations welcoming for people from all walks of life, taking time to listen, understand what matters to you and explain your options in plain language. Whether you’re exploring cover for the first time or reviewing your protection, his focus is on helping you feel informed, respected and confident about protecting your whānau and the future you’re building.

Insurance Adviser
Personal insurance advice to help individuals and families feel confident about their protection.
Sharleen is an Insurance Adviser who is passionate about helping people feel confident and informed when it comes to protecting themselves and their families. Friendly, approachable and detail-focused, Sharleen believes good advice should leave clients feeling clear about their options rather than overwhelmed by them. She enjoys building genuine relationships with her clients and helping them put the right protection in place for whatever life may bring.

Client and Administration Support
Administration Manager
Kira has over six years of experience in eCommerce and administration. She supports daily operations, client communications and business processes, helping ensure everything runs efficiently behind the scenes.
With a strong focus on organisation, teamwork and attention to detail, Kira plays an important role in delivering a smooth and professional experience for both clients and staff.
Important Information
Learn more about our financial advice provider licence, how we provide advice, claims support, complaints process and privacy responsibilities.
We take the time to understand your circumstances, financial priorities and objectives before making any recommendation. The agreed scope of advice will be explained to you, along with any important disclosures relevant to the service being provided.
We work with a range of insurance providers available to our advisory business. Your adviser will explain the providers and products considered when presenting recommendations appropriate to your agreed advice needs.
Making an insurance claim can be a difficult and uncertain time. Our team can support you through the claims process, help you understand what information may be required and communicate with the insurer where appropriate.
We take complaints seriously. If you are dissatisfied with any service or advice you have received, please contact us so we can review your concern and work with you towards a fair resolution. Further information about our complaints process is available in our Public Disclosure.
Contact Our Team →We understand the importance of protecting your personal and financial information. Information provided to us is handled in accordance with our privacy responsibilities and Privacy Policy.
Read Our Privacy Policy →Start a Conversation
Whether you need personal insurance, business protection, KiwiSaver guidance, an existing policy review or claims support, send us an enquiry and we’ll connect you with the right member of our team.